Kim Kardashian’s SKIMS Launches Edible Underthings Ahead Of Valentine

The 42-Year-Old Reality TV Star And Entrepreneur Has Unveiled The Valentine Collection For Her Undergarments Brand And It Incorporates A Fully Edible Candy.

Kim Kardashian will help people look like a snack for Valentine, literally. The reality TV star and entrepreneur has unveiled the Valentine collection for her underwear brand SKIMS and it includes a fully edible candy bra and thong.

The sugary bralette is on sale for $34, while its matching panty was available for purchase at $24. The one-size-fits-all lingerie set is constructed of multiple strands of sweet treats and trimmed with branded Skims candy hearts. Buyers will get it packaged in a special pink gift box, which is perfect for Valentine.

On Thursday, January 18, Kim additionally posted a slew of promotional pictures for the new collection featuring Lana Del Rey. In one of the photos, the “Summertime Sadness” singer modeled a blue satin lingerie while posing inside a huge heart-shaped box gift in matching color.

She could also be seen rocking a baby pink set as she covered half of her body with a red blanket. She was joined by two cats whose white fur served as a contrast to the blanket. Another snap saw Lana donning a black long gown. She completed the look with a veil and thigh-length black leather boots and had an arrow on her chest.

“Our @SKIMS Valentine LANA DEL REY. Music’s queen of hearts @honeymoon opens our dedicated Valentine’s Shop on Tuesday, January 23 at 9AM PT / 12PM ET,” so Kim wrote in the caption. Kylie Jenner showed love in the comments section, writing, “iconic !!!!!!” Meanwhile, someone suggested, “Kim you need to get [Beyonce Knowles] on the next celebrity campaign.”

Kim wasn’t the only star who came up with themed underthings for Valentine Day. Prior to this, Rihanna’s Savage X Fenty brand released a shocking collection for the romantic holiday as she rocked crotchless catsuit and unzippable lingerie from Savage’s various Valentine’s ranges.

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