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Kim Kardashian launched her shapewear brand SKIMS in 2019
Kim Kardashian has shared surprising plans for her shapewear brand.
In an interview with WWD.com, Kim has revealed that she is planning to bring SKIMS to the runway.
As Kim celebrated the opening of SKIMS new flagship store in New York City, she told the outlet, “I can absolutely see us doing a show, not like a regular on the fashion schedule show, but maybe something a little bit more unique.”
“It would have to be an experience more than a regular show, but I would never rule anything out,” The Kardashians star added.
Additionally, she also talks about the authenticity of her brand, saying, “I know every single product that we have, I have fit every single product that we have coming out. And I know if there is something that slid by me, that I didn’t get the final approval on from the detail on the stitching.”
“And while I don’t design everything for me … if I can, I try to at some point, even if I’m just in my closet, show people how I would wear it versus how it was styled on someone else.”
“I love always showing our hosiery and shapewear. I think it’s really important, because I wear shapewear with everything, and I think before [Skims] – it’s not that it wasn’t accepted – it just wasn’t cool,” Kim added.
The reality TV star launched SKIMS back in 2019, since then the brand has secured enormous success.
