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Beyonce’s father Mathew Knowles has praised his beloved daughter as she continues “to spread the wings of” her “entrepreneurial heritage”.
Beyonce will launch her new whisky brand SirDavis into the world on September 4 and it was recently confirmed that it will also expand into retail. The name honors her son Sir and her great grandfather, Davis Houge, and Mathew took to social media to share rare details of the family’s history.
“As many of you know, before the Knowles family entered the music industry, we were and still are entrepreneurs,” Mathew wrote alongside a snap of Beyonce in a cream crochet mini skirt and crop top as she held a glass of the whiskey.
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“I am so glad to see you continuing to spread the wings of your entrepreneurial heritage which dates back to your grandmother Agnèz Deréon (House of Deréon) and your great-grandfather Davis Hogue, my grandfather, whom you have so thoughtfully chosen to honor in this new endeavor” he continued, concluding: “May you continue to soar. Love, dad.”
The alcohol brand is a collaboration between Beyoncé and Moët Hennessy, and has promised to “offers notes of tangy Seville oranges with soft sun-kissed raisins” and “sizzling spices” including clove, cinnamon and ginger alongside notes of Demerara sugar and toffee.
SirDavis is Moët Hennessy’s first spirits brand to be fully developed in the US, with its headquarters in Beryonce’s hometown of Houston, Texas.
“It’s been in the making for years,” shared Beyonce’s mom Tina Knowles earlier in August, as she also praised her daughter for creating “the smoothest most delicious whiskey I’ve ever tasted”.
“Beyoncé comes from a line of whiskey drinkers and whiskey makers!!! Her Great Grandaddy was a moonshine man. He insisted that everyone addressed him as Sir.. yes Davis Houge was her daddy’s grandpa,” she wrote.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé said in a statement as she announced the new brand.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
